What is keyword research?

keyword research is an important process for SEO (Search Engine Optimization). It helps determine the phrases and topics that web searchers are looking for so that you can target your content to ranking in organic search results. With keyword research, you can improve the visibility of your website in search engines, understand what questions users are asking, and get insights into how customers are thinking.

The first step to keyword research is understanding what keywords your target audience may be searching for when they look one particular thing. For example, if you sell peanut butter, you'll want to know what keywords people typically use when they search for products like yours — such as 'peanut butter brands' or 'types of peanut butter' — to identify which terms and phrases represent the interests of potential customers.

Once you've decided which keywords to focus on with your keyword research, you'll want to add the terms to your content so that web searchers can easily find it. To do this effectively and optimize pages for search engines such as Google, Bing, and Yahoo!, it is important use relevant keywords within titles, headings, URLs and meta descriptions so that your content is more likely to appear when someone searches a term related but relevant to yours.

The best place to start with keyword research is using online tools such as Google Adwords Keyword Planner or Moz's Keyword Explorer where you can enter phrases into a search engine and see how often they have been searched on in the past month. Then using this data it is much easier to determine which specific topic ideas could best benefit your website most while trying balance relevancy with demand on the market side.

Finally another great tool for boosting SEO efforts is understanding intent behind user queries - also known as semantic search - by looking at structured data types from entities such as people and places that can be used by Google with Natural Language Processing (NLP) technology when answering questionspeople may have about specific topics. By understanding how different language queries change intent it gives SEO marketers more flexibility around vocab usage within organic on-page SEO content types when optimizing webpages than ever before.